NBC, long mocked for its horrible programming, has decided to make a very bold move. The network announced today that it was cancelling every show in its primetime lineup, and replacing them with reruns of old NBC hits mostly from the 1990s.
“We know it’s a bold move,” admitted the NBC executive who drew the short straw and had to face the media. “But when you think about it, what choice did we really have?”
This Modern Philosopher is not a fan of the move. I will certainly miss shows like “Parks & Recreation”, “Parenthood”, and “Revolution”.
Wow. Is that really all I watch on NBC aside from “The Tonight Show” and “Saturday Night Live”? Yikes!
“It’s going to be back to Must Watch TV on NBC,” the nervous executive promised. “We’re going to welcome back old friends that you’ve missed so much. We’ve really missed them, too. Believe me, we’ve missed them more than you’ll ever know.”
“Really?” asked Jerry Seinfeld when reached for a comment. “I had not heard about this insane plan, and I look forward to notifying my attorneys. Life was getting a little dull.”
Tuesdays will feature “Friends”, “The Office”, “30 Rock”, “Wings” and “LA Law”.
“Seriously? They’re going to bring back “Wings”?” Matthew Perry quipped when reached on the set of another sitcom that’s sure to be canceled after one season. “I didn’t think that show was a hit when it first aired, but what do I know about running a network?”
Other shows being revived by the Peacock network include “Will & Grace”, “Law & Order”, “St. Elsewhere”, “Hill Street Blues”, “3rd Rock From The Sun”, “ALF”, “Hunter”, “Night Court”, “Matlock” “Quantum Leap”, “Crossing Jordan”, “Chuck”, and “Mad About You”.
While it is an extremely curious move on NBC’s part, could it work? Those shows used to earn amazing ratings when they first aired, and won a ton of Emmy Awards. It doesn’t cost anything to air a rerun, so that has got to help NBC’s bottom line, right?
“Of course it won’t work,” a CBS executive told me with a hearty laugh. “NBC might not even own the rights to those shows anymore, so they’re going to have a hard time putting them on the air. The real issue is that most of those shows air a couple of times a day right now in syndication. What sponsor is going to pay to run a 30 second spot on a show that the average 18-39 year old has already seen five times?”
“Does NBC think it’s TBS and Nick At Night rolled into one?” asked a Fox executive as she tossed back a celebratory cocktail. “Talk about throwing in the towel. They’d probably get better ratings if they just ran color bars every night from 8 until 11. Or put Jimmy Fallon on all night long. People love him.”
Of course, at least we can see our good looking “Friends” at NBC again every Thursday night. I really have missed Ross and Rachel, and the rest of the gang….